Thailand’s new tourism minister, Sorawong Thienthong, has pledged to reinstate the 300-baht tourism tax, which had been shelved during the previous administration. The tax, intended to support infrastructure development and enhance tourist safety, is part of a broader strategy to generate at least 3 trillion baht in tourism revenue by the end of the year.
Speaking after taking office on September 18, Sorawong expressed confidence that the tourism fee would benefit the industry. “The revenue from the fee can be used to improve infrastructure, maintain attractions, and ensure the safety of tourists,” he stated. The scheme, initially approved by the cabinet in 2022, requires further assessment before implementation but is set to charge 300 baht for tourists arriving by air and 150 baht for those entering via land or sea.
The minister noted that while the tax’s collection process is still under review, with no fixed start date for this year’s final quarter, he emphasized that it will be designed to avoid deterring visitors.
Sorawong, the third tourism minister to hold office during the Pheu Thai Party-led administration, aims to continue several policies introduced by Prime Minister Srettha Thavisin under the “Ignite Tourism Thailand” campaign. These initiatives include supporting the development of entertainment complexes, promoting second-tier cities, and establishing Thailand as an aviation hub.
Additionally, Sorawong is committed to offering incentives, such as tax breaks, to encourage private sector investment in new, man-made tourist attractions, especially in secondary cities. He also plans to revive successful pandemic-era programs like the “We Travel Together” co-payment scheme, which bolstered domestic tourism by offering subsidies for hotel stays and airfare.
Looking ahead to the high season, Sorawong expects events like marathons, Loy Krathong, and New Year celebrations to help meet the government’s ambitious revenue target. The minister also reiterated the government’s long-term goal of achieving 3 trillion baht in foreign tourism revenue alone within the next four years.
Sorawong also expressed support for the government’s proposal to host a Formula One motor race, suggesting that a street circuit along Bangkok’s historic Ratchadamnoen Road could attract more international attention and boost the economy by showcasing the country’s unique culture.
In response to concerns about illegal price-dumping tours, Sorawong emphasized that although the number of illicit operators may not have increased, the financial losses caused by such activities are likely greater than in the past. He assured that the ministry has already tasked authorities with cracking down on illegal tour operators to protect the integrity of Thailand’s tourism sector.
On September 20, Sorawong will meet with 20 private sector representatives, including members of the Association of Thai Travel Agents and the Tourism Council of Thailand, to further discuss tourism policies and strategies for growth.
