Thailand has intensified efforts to combat the sale and distribution of counterfeit goods across the country in a bid to reinforce consumer trust and strengthen its position for removal from the United States Trade Representative (USTR)’s Special 301 Watch List. The nationwide campaign, launched by the government, also fulfills obligations under international trade agreements and addresses growing concerns surrounding the proliferation of fake merchandise both online and in physical markets.
A key development in the campaign occurred recently in Samut Sakhon province, where police from the Economic Crime Suppression Division apprehended two Chinese nationals. Authorities confiscated over 80,000 counterfeit items valued at more than 52 million baht. The haul included nearly 74,000 general consumer products, approximately 3,000 electronic accessories, and over 1,400 imitation luxury brand items. Twelve electronic devices were also seized for digital forensic examination, which investigators hope will help uncover supply chains and financial networks involved in the illicit trade.
Government spokesperson Jirayu Huangsap confirmed that the suspects face charges under Thailand’s Trademark Act and applicable sections of the Criminal Code relating to the possession and sale of counterfeit goods. He also revealed that officials are probing possible misconduct by state personnel who may have accepted bribes to allow the importation and circulation of fake merchandise. Any civil servants found guilty of corruption could face both disciplinary and legal consequences.
Thailand remains on the USTR’s Special 301 Watch List for 2025, primarily due to longstanding issues related to the protection and enforcement of intellectual property (IP) rights. In response, the Department of Intellectual Property is finalizing a detailed progress report as part of the country’s IP Work Plan. The plan outlines efforts to tighten enforcement, update legal frameworks, and reform copyright management systems, particularly in the music industry. Recent legislative improvements have been positively acknowledged by U.S. trade officials.
To further its crackdown, the government is urging the public to report suspected IP violations or instances of official corruption. Reports can be submitted via the Prime Minister’s Hotline (1111), by post to Government House, or by email at jirayu9000@gmail.com.
High-ranking officials and relevant agencies continue to monitor progress closely as Thailand seeks to align with global IP standards and enhance its reputation in international commerce.
